Last updated: [Insert Date]

1. Introduction

Weighmoor Metrics ("we", "us", or "our") provides AI-assisted data analysis tools for investors and small businesses. We are committed to protecting the privacy of visitors to our website and users of our platform ("Services"). This Policy describes the categories of information we may collect, how that information may be used, and the choices available to you regarding your information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not use our Services.

2. Information We May Collect

We may collect the following categories of information, depending on how you interact with our website and Services:

• Contact information, such as name, email address, and company name, when you submit a form or request information.
• Account information, such as login credentials and profile details, if you register for access to the platform.
• Usage data, including pages visited, time spent on pages, referring URLs, and general interaction patterns with our website.
• Technical data, such as IP address, browser type, device type, and operating system, collected automatically through standard web technologies.
• Communications, including any correspondence you send to us through contact forms, email, or other channels.

3. How We Use Information

Information we collect may be used for purposes including:

• Operating, maintaining, and improving our website and Services.
• Responding to inquiries, support requests, and other communications.
• Providing access to platform features and personalising the user experience.
• Sending administrative or informational communications related to the Services.
• Monitoring usage patterns to understand how our Services are used and to identify areas for improvement.
• Detecting, investigating, and preventing fraudulent or unauthorised activity.
• Complying with applicable legal obligations.

4. Cookies and Similar Technologies

Our website may use cookies and similar tracking technologies to collect and store information about your visit. Cookies are small text files placed on your device that help us recognise returning visitors, remember preferences, and analyse site traffic. You can control or disable cookies through your browser settings; however, doing so may affect the functionality of certain features of our website.

5. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing personal information, we rely on bases such as your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our Services, and compliance with legal obligations.

6. Sharing of Information

We do not sell personal information. We may share information in the following circumstances:

• With service providers who perform functions on our behalf, such as hosting, analytics, or communications tools, subject to appropriate confidentiality obligations.
• To comply with applicable law, regulation, legal process, or governmental request.
• To protect the rights, property, or safety of Weighmoor Metrics, our users, or others.
• In connection with a merger, acquisition, financing, or sale of business assets, subject to standard confidentiality arrangements.

7. Data Retention

We retain information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include the length of time an account remains active, our legal and regulatory obligations, and the need to resolve disputes or enforce agreements.

8. Data Security

We implement reasonable technical and organisational measures intended to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of information.

9. International Data Transfers

Depending on where you access our Services from, information may be transferred to, stored, and processed in a country other than your own. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

10. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to certain exceptions.
• Object to or restrict certain processing activities.
• Request a copy of your information in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete such information.

12. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to those third-party sites, and we encourage you to review their respective privacy policies before providing any information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The revised version will be indicated by an updated "Last updated" date, and continued use of our Services after such changes constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out via the details provided on our Contact page.